Intermediality and Literary Reception in the Digital Age: The Impact of Modern Media on Interpretation

Authors

DOI:

https://doi.org/10.63931/ijchr.v7iSI1.163

Keywords:

arts, digital technologies, intermediality, intertextuality, perception of literary works

Abstract

This article explores the growing influence of digital media on traditional artistic genres, focusing on how digital technologies are reshaping the reception of literature through intermediality. As society increasingly integrates new media formats, works of art must adapt to meet evolving communication demands. The study aims to analyze various approaches to understanding how audiences perceive literary works adapted into digital media. A combination of general scientific research methods was employed, including synthesis of literary sources, statistical data analysis, systematization, and generalization. Sentiment analysis served as the primary quantitative method, assessing emotional reactions from a sample of 35 respondents. The findings reveal subjective responses influenced by personal experiences with literary formats. Results show a neutral overall sentiment (S = 0.16), a high intensity of opinion (M = 14.53), and diverse perspectives on literary adaptation (S = 0.25; M = 23.5). These outcomes highlight intermediality as a significant driver in the evolution of contemporary literature, enabling transformations in both content and form. However, the data also suggest that current societal perceptions of literature demand a new analytical framework, one that reflects the distinctive features of the digital era and its broader cultural and social implications for artistic expression.

Author Biographies

Nataliia Hrytsak, Ternopil Volodymyr Hnatiuk National Pedagogical University, Ternopil, Ukraine

Ternopil Volodymyr Hnatiuk National Pedagogical University, Ternopil, Ukraine

Svitlana Bartish, Ternopil Volodymyr Hnatiuk National Pedagogical University, Ternopil, Ukraine

Ternopil Volodymyr Hnatiuk National Pedagogical University, Ternopil, Ukraine

Nataliia Kuchma, Ternopil Volodymyr Hnatiuk National Pedagogical University

Ternopil Volodymyr Hnatiuk National Pedagogical University, Ternopil, Ukraine

Mariia Liubinetska, Ternopil Volodymyr Hnatiuk National Pedagogical University, Ternopil, Ukraine

Ternopil Volodymyr Hnatiuk National Pedagogical University, Ternopil, Ukraine

Svitlana Nehodiaіeva, Luhansk Taras Shevchenko National University, Poltava, Ukraine

Luhansk Taras Shevchenko National University, Poltava, Ukraine

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Published

2025-07-19

How to Cite

Hrytsak, N., Bartish, S., Kuchma, N., Liubinetska, M., & Nehodiaіeva S. (2025). Intermediality and Literary Reception in the Digital Age: The Impact of Modern Media on Interpretation. International Journal on Culture, History, and Religion, 7(SI1), 225–241. https://doi.org/10.63931/ijchr.v7iSI1.163

Issue

Vol. 7 No. SI1 (2025): Special Issue 1: From Tradition to Transmission: The Transformation of Culture and Social Life in the Digital Age

Section

Articles

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Copyright (c) 2025 Nataliia Hrytsak, Svitlana Bartish, Nataliia Kuchma, Mariia Liubinetska, Svitlana Nehodiaіeva

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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