Social Institutions and Media Strategies in the Context of Religious Tourism Development

Authors

DOI:

https://doi.org/10.63931/ijchr.v7iSI1.137

Keywords:

Digitalization, Holy Places, Pilgrimage, Religion, Spiritual Centers, Tourism, Tourist Destinations

Abstract

This study analyzes key aspects of pilgrimage tourism as a significant factor in the development of domestic tourism. Special attention is given to the role of social institutions and the use of media strategies and digital technologies in optimizing religious tourism. The study explores major pilgrimage routes, such as those to Jerusalem and Athos, highlighting their impact on social groups and the tourism industry. Religious tourism is classified into pilgrimage, religious-cultural, and special pilgrimage types. The research emphasizes the need to rethink modern tourism practices and identifies systemic trends that contribute to the regeneration of sustainable religious tourism, including institutional support and strategic unification at local and regional levels. Methodological prerequisites for further development are discussed, along with the influence of digital solutions and information technologies on the growth of sacred tourism. A set of determining factors influencing sustainability is examined, leading to recommendations for the balanced development of destinations. Finally, the study affirms the importance of religious tourism as a historical and cultural phenomenon that significantly contributes to cultural development.

Author Biographies

  • Svitlana Panchenko, Department of Social Communications, Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine

    Department of Social Communications, Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine

  • Svitlana Litovka-Demenina, Department of Tourism and Hotel and Restaurant Business, Kyiv Professional College of Tourism and Hospitality, Kyiv, Ukraine

    Department of Tourism and Hotel and Restaurant Business, Kyiv Professional College of Tourism and Hospitality, Kyiv, Ukraine

  • Nataly Zatsepina, Department of Tourism, Faculty of Land Management and Tourism, Lviv National Environmental University, Lviv, Ukraine

    Department of Tourism, Faculty of Land Management and Tourism, Lviv National Environmental University, Lviv, Ukraine

  • Oksana Berezivska, Department of Tourism, Faculty of Land Management and Tourism, Lviv National Environmental University, Lviv, Ukraine

    Department of Tourism, Faculty of Land Management and Tourism, Lviv National Environmental University, Lviv, Ukraine

  • Dina Yarmolyk, Department of Tourism and Hotel and Restaurant Business, Faculty of Business and Services, Zhytomyr Polytechnic State University, Zhytomyr, Ukraine

    Department of Tourism and Hotel and Restaurant Business, Faculty of Business and Services, Zhytomyr Polytechnic State University, Zhytomyr, Ukraine

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Published

2025-07-19

Issue

Vol. 7 No. SI1 (2025): Special Issue 1: From Tradition to Transmission: The Transformation of Culture and Social Life in the Digital Age

Section

Articles

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Copyright (c) 2025 Svitlana Panchenko, Svitlana Litovka-Demenina, Nataly Zatsepina, Oksana Berezivska, Dina Yarmolyk

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Social Institutions and Media Strategies in the Context of Religious Tourism Development. (2025). International Journal on Culture, History, and Religion, 7(SI1), 100-114. https://doi.org/10.63931/ijchr.v7iSI1.137

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