Information and Communication Tools in the Social Sphere: Approaches to Effective Interaction

Yaroslava Martyniuk; Valentyn Visyn; Oksana Maiboroda; Olena Haponchuk; Oksana Silvestrova; Iryna Sushyk

doi:10.63931/ijchr.v7iSI1.2.473

Authors

Yaroslava Martyniuk Lutsk National Technical University, Lutsk, Ukraine. https://orcid.org/0000-0002-1982-5112
Valentyn Visyn Lutsk National Technical University https://orcid.org/0000-0001-9122-9158
Oksana Maiboroda Lutsk National Technical University, Lutsk, Ukraine. https://orcid.org/0000-0001-8134-1672
Olena Haponchuk Lutsk National Technical University, Lutsk, Ukraine. https://orcid.org/0000-0002-8603-277X
Oksana Silvestrova Lutsk National Technical University, Lutsk, Ukraine. https://orcid.org/0000-0002-8930-8698
Iryna Sushyk Lutsk National Technical University, Lutsk, Ukraine. https://orcid.org/0000-0002-4620-5453

DOI:

https://doi.org/10.63931/ijchr.v7iSI1.2.473

Keywords:

social sphere, information technologies, social and psychological technologies, digital communications, education, training

Abstract

Modern digital technologies have changed and even transformed new methods of social communication. Thanks to latest technologies, modern mobile communications and official information service portals have become much better. For this study, we used methods such as integrative review, statistical processing, as well as analysis and systematization of the data obtained. The main communication topics were identified from social networks and official websites, as well as areas of application of modern socio-psychological practices in building communication in the social sphere and transparency. Algorithmic accounting for adaptations is determined by ICT in significantly lagging, economically disadvantaged regions in general. An analysis of the main reference methodologies shows that they include targeted messages, unconventional and emotional tone, social confirmation in the form of socialized statements, active content and inadequate social platforms. Along with the main communication strategies of psycho-economic and social frameworks, these comprehensive methodologies for studying the observational control of the sanatorium treatment system in underdeveloped socio-economic structures promote active free socialism based on analytical progressive dynamics. The implementation of the paradigm of pathopsychological domination indicates the inadequacy of full-text framing for this strategy, which is the basic sequence of orthographic postmodernism, emphasizing the threat to the construction of cyber systems. Research into the emergence of communicative structures in modern conditions, where active social platforms for purposeful action are present, allows asserting the absence of operational autonomy in complex paradigmatic deinstitutionalization. Constant updating and adjustment of communication strategies ensures their effectiveness, contributing to social cohesion and the influence of social programs.

References

[1] Alsaleh, A. (2024). The impact of technological advancement on culture and society. Scientific Reports, 14, 32140. https://doi.org/10.1038/s41598-024-83995-z DOI: https://doi.org/10.1038/s41598-024-83995-z

[2] Bulvinska, O. (2020). System of educational sciences: experience of European universities. Continuing Professional Education: Theory and Practice, 1, 68–73. https://doi.org/10.28925/1609-8595.2020.1.10 DOI: https://doi.org/10.28925/1609-8595.2020.1.10

[3] Byrkovych, T., Humenchuk, A., Kobyzcha, N., Akimova, L., Grinberg, L., & Akimov, O. (2023). Economic effectiveness of state policy in reforming higher library and information education in Ukraine. Economic Affairs (New Delhi), 68(1), 599–616. https://doi.org/10.46852/0424-2513.1.2023.28 DOI: https://doi.org/10.46852/0424-2513.1.2023.28

[4] Chmyr, Y., Moshnin, A., Tsymbal, B., Shchokin, R., & Balashov, A. (2023). Societal content and main determinants of “National Security” phenomenon in the information and communication context. In O. Radchenko, V. Kovach, I. Semenets-Orlova, & A. Zaporozhets (Eds.), National security drivers of Ukraine. Contributions to political science (pp. 25–41). Springer. https://doi.org/10.1007/978-3-031-33724-6_2 DOI: https://doi.org/10.1007/978-3-031-33724-6_2

[5] De, R. (2016). Societal impacts of information and communications technology. IIMB Management Review, 28(2), 111–118. https://doi.org/10.1016/j.iimb.2016.04.002 DOI: https://doi.org/10.1016/j.iimb.2016.04.002

[6] Dokuchaieva, V. V., Poznanskyy, R. V., & Shvets, I. B. (2022). Digital competence as a component of the process of formation of pedagogical skills. Science and Technology Today, 4(4), 242–254.

[7] Emplifi. (2024). Report: 2024 social media benchmarks. Emplifi. http://surl.li/nvdmpm

[8] Gebremariam, H., Dea, P., & Gonta, M. (2024). Digital socialization: Insights into interpersonal communication motives for socialization in social networks among undergraduate students. Heliyon, 10(20), e39507. https://doi.org/10.1016/j.heliyon.2024.e39507 DOI: https://doi.org/10.1016/j.heliyon.2024.e39507

[9] Hoian, I., Yakovleva, S., Hulias, I., & Fomina, I. (2024). Self-organization of student youth under conditions of social uncertainty. Insight: The Psychological Dimensions of Society, 11, 260–281. https://doi.org/10.32999/2663-970X/2024-11-14 DOI: https://doi.org/10.32999/2663-970X/2024-11-14

[10] Hurevych, R., Kademiia, M., Opushko, N., Ilnitska, T., & Plakhotniuk, H. (2021). The role of digital learning technologies in the era of civilisational change. Modern Information Technologies and Innovation Methodologies of Education in Professional Training Methodology Theory Experience Problems, 62, 28–38. https://doi.org/10.31652/2412-1142-2021-62-28-38 DOI: https://doi.org/10.31652/2412-1142-2021-62-28-38

[11] Komarovska, O., Kolubayev, O., Ivaniukha, T., Antonyuk, I., & Yeromenko, A. (2025). Innovative processes in 20th-century music: From the avant-garde to the digitization of music. International Journal on Culture, History, and Religion, 7(SI1), 85–99. https://doi.org/10.63931/ijchr.v7iSI1.136 DOI: https://doi.org/10.63931/ijchr.v7iSI1.136

[12] Kovtunyk, I., Ishchenko, Y., Yuvsechko, Y., Tychyna, V., & Datso, T. (2023). Social changes that occurred on the European continent due to the war in Ukraine. Revista de Cercetare si Interventie Sociala, 82, 38–49. https://doi.org/10.33788/rcis.82.3 DOI: https://doi.org/10.33788/rcis.82.3

[13] Lounis, M. (2024, March 4). Emotions and marketing: Why they’re critical to success. https://marclounis.com/marketing/emotions-and-marketing/

[14] Maksak, I., & Radchenko, M. (2023). European grants in the context of non-formal education. Bulletin of the T. H. Shevchenko National University “Chernihiv Colehium”, 177(21), 21–26.

[15] Martin, C., & MacDonald, B. H. (2020). Using interpersonal communication strategies to encourage science conversations on social media. PLoS ONE, 15(11), e0241972. https://doi.org/10.1371/journal.pone.0241972 DOI: https://doi.org/10.1371/journal.pone.0241972

[16] Martyniuk, A., Zabiiaka, I., Shevchuk, A., Lobanova, S., Hubina, A., & Melnychuk, O. (2024). Globalisation and digitalisation: The European approach to cutting-edge educational practices. Archives Des Sciences, 74(6), 1–8. https://doi.org/10.62227/as/74601 DOI: https://doi.org/10.62227/as/74601

[17] Mialkovska, L., Cherneta, S., Sushyk, I., Martyniuk, Ya., Maiboroda, O., & Savchuk, N. (2023a). Information, digital, and socio-psychological technologies in the training of specialists in the social sphere. Studies in Media and Communication, 11(7), 297–312. https://doi.org/10.11114/smc.v11i7.6502 DOI: https://doi.org/10.11114/smc.v11i7.6502

[18] Mialkovska, L., Herasymchuk, H., Sushyk, I., Martyniuk, Y., Haponchuk, O., & Melnychuk, Y. (2023b). Management models and methods in modern education: Information technologies, sustainability and development. Cadernos de Educação Tecnologia e Sociedade, 16(se2), 94–108. https://doi.org/10.14571/brajets.v16.nse2.94-108 DOI: https://doi.org/10.14571/brajets.v16.nse2.94-108

[19] Mialkovska, L., Redchuk, R., Sushyk, I., Martyniuk, Y., Maiboroda, O., & Savchuk, N. (2023c). Social management and digital communications as important components of modern higher education. Cadernos de Educação Tecnologia e Sociedade, 16(1), 143–152. https://doi.org/10.14571/brajets.v16.n1.143-152 DOI: https://doi.org/10.14571/brajets.v16.n1.143-152

[20] Mialkovska, L., Maiboroda, O., Koretska, N., Martyniuk, Ya., Haponchuk, O., & Korobchuk, L. (2024). Contemporary management innovations in shaping the educational process: Insights from Europe. Archives Des Sciences, 74(6), 51–58. https://doi.org/10.62227/as/74607 DOI: https://doi.org/10.62227/as/74607

[21] Novitskyi, V., Taranenko, H., Kalenych, V., Baranova, O., & Poberezhets, H. (2025). Fostering media and information literacy and critical thinking skills in the digital age. International Journal on Culture, History, and Religion, 7(SI1), 193–207. https://doi.org/10.63931/ijchr.v7iSI1.161 DOI: https://doi.org/10.63931/ijchr.v7iSI1.161

[22] Olaniyi, O., Ugonnia, J., Olaniyi, F., & Arigboabu, A. (2024). Digital collaborative tools, strategic communication, and social capital: Unveiling the impact of digital transformation on organizational dynamics. Asian Journal of Research in Computer Science, 17(5), 140–156. http://dx.doi.org/10.9734/ajrcos/2024/v17i5444 DOI: https://doi.org/10.9734/ajrcos/2024/v17i5444

[23] PD. (2024a). Social media users 2024. Global data & statistics. Priori Data. https://prioridata.com/data/social-media-usage/

[24] PD. (2024b). How many people use social media? Priori Data. https://prioridata.com/data/social-media-usage/#How_Many_People_Use_Social_Media

[25] Radchenko, O., Nepomniashchij, O., Shkurat, I., Chmyr, Y., & Kovach, V. (2023). Information weapons: Forms and technologies of modern information wars. In O. Radchenko, V. Kovach, I. Semenets-Orlova, & A. Zaporozhets (Eds.), National security drivers of Ukraine. Contributions to political science (pp. 273–284). Springer. https://doi.org/10.1007/978-3-031-33724-6_16 DOI: https://doi.org/10.1007/978-3-031-33724-6_16

[26] Rosales, R. J. J. (2021). A year of COVID-19 and the spiritual well-being of the people. Journal of Public Health, 43(2), e354–e355. https://doi.org/10.1093/pubmed/fdab071 DOI: https://doi.org/10.1093/pubmed/fdab071

[27] Rosales, R. J. J., Adia, C. M., & Miral, K. C. M. (2021). The well-being and the will of the people amid COVID-19. Journal of Public Health, 44(4), e602–e603. https://doi.org/10.1093/pubmed/fdab304 DOI: https://doi.org/10.1093/pubmed/fdab304

[28] Schultz, M. (2023). Emotional marketing: Developing connections. Brillity Digital. https://brillitydigital.com/blog/develop-an-emotional-connection-with-your-audience/

[29] Shah, A. (2023). How to implement social media integration in eCommerce? BrainSpate. https://brainspate.com/blog/how-to-implement-social-media-integration-in-ecommerce/

[30] Shparyk, O. (2022). Digital transformation of secondary education: Common strategic vectors of the USA and EU countries. Ukrainian Pedagogical Journal, 3, 33–43.

[31] Sokolova, I. (2020). European approaches and practices to ensuring the quality of higher education. Continuing Professional Education: Theory and Practice, 2, 104–113. https://doi.org/10.28925/1609-8595.2020.2.14 DOI: https://doi.org/10.28925/1609-8595.2020.2.14

[32] WBOD. (2024). Individuals using the Internet (% of the population) – Low & middle income. World Bank Open Data. https://data.worldbank.org/indicator/IT.NET.USER.ZS?locations=XO