Innovative Approaches to the Management of Cultural Institutions in the Digital Age
DOI:
https://doi.org/10.63931/ijchr.v7i1.94Keywords:
Adaptive Strategies, Creative Industries, Cultural Sustainability, Digital Governance, Institutional InnovationAbstract
Digitalization has transformed the management of cultural institutions significantly. Digital tools have extended their potential, enhancing visitors’ entertainment accessibility. This means that digital technologies are to contribute to cultural institutions' operational activities and management processes. Therefore, the research aim is to systematize and analyze modern innovative approaches to managing cultural institutions in the digital age, determine their efficiency, and outline the challenges for their implementation. The research was a systematic literature review based on the PRISMA statement. It suggested selecting 215 peer-reviewed articles through the Scopus, Web of Science, and DOAJ databases. To analyze the data, content analysis, thematic coding, and comparative analysis were applied. The findings showed that innovative models used in managing cultural institutions are based on digital technologies. The profound impact of digital technologies on the management of cultural institutions was described. This refers to the increased audience engagement and the facilitation of management processes. Besides, specific challenges of using digital technologies in managing cultural institutions were outlined. They include lack of funding, low digital literacy, resistance to change, and ethical issues. The research will be valuable for the enhancement of scientific discourse as well as the development of practical measures to manage cultural institutions effectively through digital technologies.
References
[1] Adobor, H. (2021). Open strategy: what is the impact of national culture? Management Research Review, 44(9), 1277-1297. https://doi.org/10.1108/MRR-06-2020-0334
[2] Allam, A. Z., & Yulianto, K. (2019). Museum management: A critical point in making museums relevant. In H. Juwana, J. Thomas, M.H.M. Rusli, and D. Puspitawati (Eds.), Culture and International Law. CRC Press. https://doi.org/10.1201/9780429426032
[3] Bachynskyi, O.-S. (2024). Mechanism for the Formation and Implementation of HR Policy: The Global Experience. Futurity of Social Sciences, 2(2), 62–78. https://doi.org/10.57125/FS.2024.06.20.04
[4] Bǎlan, E. A-M. (2023). Exploring the dimensions of contemporary museum management. In Strategica: Proceedings of International Conference (pp. 38-48). Bucharest. https://doi.org/10.25019/STR/2023.003
[5] Bannikova, K., & Mykhaylyova, K. (2023). Effective Global Recruitment Strategy: Cultural Competence. Review of Economics and Finance, 21, 592-598. https://refpress.org/ref-vol21-a61/
[6] Bannikova, K., Fryz, P., Voronova, N., Bondarenko, A., & Bilozub, L. (2023). Digital transformations in culture and art: new opportunities and challenges. Amazonia Investiga, 12(61), 348-358. https://doi.org/10.34069/AI/2023.61.01.35
[7] Bigliardi, B., Ferraro, G., Filippelli, S., & Galati, F. (2021). The past, present and future of open innovation. European Journal of Innovation Management, 24(4), 1130-1161. https://doi.org/10.1108/EJIM-10-2019-0296
[8] Campos, D. G., & Scherer, R. (2024). Digital gender gaps in Students’ knowledge, attitudes and skills: an integrative data analysis across 32 Countries. Education and Information Technologies, 29, 655–693. https://doi.org/10.1007/s10639-023-12272-9
[9] Cesário, V., Freitas, J., & Campos, P. (2023). Empowering cultural heritage professionals: designing interactive exhibitions with authoring tools. Museum Management and Curatorship, 1–15. https://doi.org/10.1080/09647775.2023.2209896
[10] Chatterjee, D. (2024). The Impact of Algorithmic Culture on the Construction of Self in a Globalized World. Journal of Contemporary Philosophical and Anthropological Studies, 2(3). https://doi.org/10.59652/jcpas.v2i3.199
[11] Choi, B., & Kim, J. (2021). Changes and Challenges in Museum Management after the COVID-19 Pandemic. Journal of Open Innovation: Technology, Market, and Complexity, 7(2), Article 148. https://doi.org/10.3390/joitmc7020148
[12] Corona, L. (2021). Museums and Communication: The Case of the Louvre Museum at the Covid-19 Age. Humanities and Social Science Research, 4(1). https://doi.org/https://doi.org/10.30560/hssr.v4n1p15
[13] Danilyan, O. G., Arbeláez-Campillo, D. F., & Rojas-Bahamón, M. J. (2022a). The influence of globalization processes on the culture sphere. Revista de Filosofia, 39(100), 143-154. https://doi.org/10.5281/zenodo.5979776
[14] Danilyan, O. G., Dzeban, O. P., & Kalynovskyi, Y. Y. (2022b). Social instability as a global trend of the modern world. Cogito, 14(3), 141–162. https://cogito.ucdc.ro/COGITO_SEPTEMBER_2022.pdf
[15] Danilyan, O. G., Dzeban, O. P., Kalynovskyi, Y. Y., & Saltanov, M. V. (2023). Value aspects of the safe existence of social systems in an unstable world. Cogito, 15(4), 60–78. https://cogito.ucdc.ro/COGITO_DECEMBER_2023.pdf
[16] Della Lucia, M., Dore, G. & Umar, R.M. (2024). Handling the open culture dilemma in museum management: an exploratory interdisciplinary study. Scientometrics, 129, 7699–7733. https://doi.org/10.1007/s11192-024-05164-3
[17] Dey, B. L., Yen, D., & Samuel, L. (2020). Digital consumer culture and digital acculturation. International Journal of Information Management, 51, Article 102057. https://doi.org/10.1016/j.ijinfomgt.2019.102057
[18] Ferrato, A., Limongelli, C., Mezzini, M., & Sansonetti, G. (2022). Using Deep Learning for Collecting Data about Museum Visitor Behavior. Applied Sciences, 12(2), Article 533. https://doi.org/10.3390/app12020533
[19] Gonsales, F.I. (2021). Social marketing for museums: an introduction to social marketing for the arts and culture sector. RAUSP Management Journal, 56(3), 314-333. https://doi.org/10.1108/RAUSP-08-2020-0194
[20] Güner, A., & Erim Gülaçt, I. (2022). Business models transformed by digitalization in contemporary art museums and galleries. Journal of Graphic Engineering and Design, 13(1), 13–20. https://doi.org/10.24867/JGED-2022-1-013
[21] Holl, A., Rama, R. & Hammond, H. (2024). COVID-19 and Business Digitalization: Unveiling the Effects of Concurrent Strategies. Journal of the Knowledge Economy. https://doi.org/10.1007/s13132-024-02374-1
[22] Huda, M. (2022). Empowering professional and ethical balance in digital record management. Organizational Cybersecurity Journal: Practice, Process and People, 2(1), 60-73. https://doi.org/10.1108/OCJ-06-2021-0016
[23] Ivanov, R. (2024). Advanced Visitor Profiling for Personalized Museum Experiences Using Telemetry-Driven Smart Badges. Electronics, 13(20), Article 3977. https://doi.org/10.3390/electronics13203977
[24] Joullié, J.-E., & Gould, A. M. (2023). Theory, explanation, and understanding in management research. BRQ Business Research Quarterly, 26(4), 347-360. https://doi.org/10.1177/23409444211012414
[25] Junker, T. L., Bakker, A. B., Derks, D., & Molenaar, D. (2022). Agile work practices: measurement and mechanisms. European Journal of Work and Organizational Psychology, 32(1), 1–22. https://doi.org/10.1080/1359432X.2022.2096439
[26] Khatser, M., & Polusmiak, L. (2024). Digitalization as a component of anti-crisis management at the macro-, meso-, and micro-levels of the economic systems functioning. Management and Entrepreneurship: Trends of Development, 2(28), 76-85. https://doi.org/10.26661/2522-1566/2024-2/28-06
[27] Kou, Y., & Chen, M. (2025). Digitalization in Chinese museums: a policy evolution perspective. Museum Management and Curatorship, 1–33. https://doi.org/10.1080/09647775.2025.2467704
[28] Layugan, M. (2024). Indigenous Religious Beliefs, Rituals, and Practices as Expressions of Culture. International Journal on Culture, History, and Religion, 6(1), 29–41. Retrieved from https://ijchr.net/journal/article/view/9
[29] León Gómez, A., & Jiménez López , S. (2024). Innovation and Transformation: Keys to the Success of SMEs in the Digital Age. Journal of Economics, Innovative Management and Entrepreneurship, 2(3). https://doi.org/10.59652/jeime.v2i3.253
[30] Li, J., Nie, J.-W., & Ye, J. (2022). Evaluation of virtual tour in an online museum: Exhibition of Architecture of the Forbidden City. PLoS ONE, 17(1), Article e0261607. https://doi.org/10.1371/journal.pone.0261607
[31] Lin, X., Ribeiro-Navarrete, S., Chen, X., & Xu, B. (2024). Advances in the innovation of management: a bibliometric review. Review of Managerial Science, 18, 1557–1595. https://doi.org/10.1007/s11846-023-00667-4
[32] Mabi, J., & Buluma, A. (2024). A Systematic Review of the Effect of Financial Management Practices on Service Delivery in Secondary Schools . EIKI Journal of Effective Teaching Methods, 2(4). https://doi.org/10.59652/jetm.v2i4.296
[33] Mardiani, E., Sriyeni, Y., Sitorus, A. N., & Muthmainah, H. N. (2023). The Impact of Scalability and Consistency Management on Database Management System Performance in Big Data Environment in Indonesia. The Eastasouth Journal of Information System and Computer Science, 1(02), 87–97. https://doi.org/10.58812/esiscs.v1i02.181
[34] Mateos-Ronco, A., & Peiró Torralba, N. (2019). Sustainable Management of Contemporary Art Galleries: A Delphi Survey for the Spanish Art Market. Sustainability, 11(2), Article 541. https://doi.org/10.3390/su11020541
[35] McCausland, T. (2023). Ethics in Innovation. Research-Technology Management, 66(6), 52–54. https://doi.org/10.1080/08956308.2023.2257107
[36] Moon, M. (2020). Retooling for the Revolution: Framing the Future of Museum Management After COVID-19. Journal of Cultural Management and Cultural Policy, 193-219. https://doi.org/10.14361/zkmm-2020-0208
[37] Murire, O. T. (2024). Artificial Intelligence and Its Role in Shaping Organizational Work Practices and Culture. Administrative Sciences, 14(12), Article 316. https://doi.org/10.3390/admsci14120316
[38] Niedzielski, B., Buła, P., & Yang, M. (2024). Hyperautomation as a vital optimization tool in organizations: cognitive approach with the use of Euler circles. Journal of Electronic Business & Digital Economics, 3(1), 61-73. https://doi.org/10.1108/JEBDE-02-2023-0004
[39] Nikolaou, P. (2024). Museums and the Post-Digital: Revisiting Challenges in the Digital Transformation of Museums. Heritage, 7(3), 1784-1800. https://doi.org/10.3390/heritage7030084
[40] Nikolenko, K., Poperechna, G., Diatlova, I., Kvitkin, P., & Hrytsenko, A. (2024). Philosophical and Psychological Foundations of Social Responsibility and Ethics. Futurity Philosophy, 3(3), 95–113. https://doi.org/10.57125/FP.2024.09.30.06
[41] Page, M. J., McKenzie, J. E., Bossuyt, P. M., Boutron, I., Hoffmann, T. C., Mulrow, C. D., … Moher, D. (2021). The PRISMA 2020 statement: an updated guideline for reporting systematic reviews. BMJ (Clinical research ed.), 372(71). https://doi.org/10.1136/bmj.n71
[42] Pandan, M. S. A. (2024). The Memory-Method-Perspective Model: Three Dimensions to Thinking Historically. Journal of Contemporary Philosophical and Anthropological Studies, 2(4). https://doi.org/10.59652/jcpas.v2i4.391
[43] Piwowar-Sulej, K., Sołtysik, M., & Różycka-Antkowiak, J. Ł. (2022). Implementation of Management 3.0: its consistency and conditional factors. Journal of Organizational Change Management, 35(3), 541-557. https://doi.org/10.1108/JOCM-07-2021-0203
[44] Polyezhayev, Y., Maksymova, A., Tytar, O., Kulichenko, A., & Rukolyanska, N. (2024). Ethnolinguistics as a Tool for Studying the Cultural Heritage of the World’s Peoples. Forum for Linguistic Studies, 6(5), 287–302. https://doi.org/10.30564/fls.v6i5.6830 .
[45] Pop, I. L., Borza, A., Buiga, A., Ighian, D., & Toader, R. (2019). Achieving Cultural Sustainability in Museums: A Step Toward Sustainable Development. Sustainability, 11(4), Article 970. https://doi.org/10.3390/su11040970
[46] Prokopenko, O., & Sapinski, A. (2024). Using Virtual Reality in Education: Ethical and Social Dimensions. E-Learning Innovations Journal, 2(1), 41–62. https://doi.org/10.57125/ELIJ.2024.03.25.03
[47] Saienko, V., Mezentseva, I., Tolchieva, H., & Salkova, I. (2020). Efficiency of tourism operators’ and tourism agents’ activities in the market of tourist services of Ukraine. Journal of Environmental Management and Tourism, 11( 8), 1960-1966. https://doi.org/10.14505/jemt.v11.8(48).08
[48] Sanders, C. K., & Scanlon, E. (2021). The Digital Divide Is a Human Rights Issue: Advancing Social Inclusion Through Social Work Advocacy. Journal of human rights and social work, 6(2), 130–143. https://doi.org/10.1007/s41134-020-00147-9
[49] Scholkmann, A.B. (2021). Resistance to (Digital) Change. In D. Ifenthaler, S. Hofhues, M. Egloffstein, C. Helbig (eds), Digital Transformation of Learning Organizations. Springer. https://doi.org/10.1007/978-3-030-55878-9_13
[50] Shehade, M., & Stylianou-Lambert, T. (2020). Virtual Reality in Museums: Exploring the Experiences of Museum Professionals. Applied Sciences, 10(11), Article 4031. https://doi.org/10.3390/app10114031
[51] Siri, A. (2024). Emerging Trends and Future Directions in Artificial Intelligence for Museums: A Comprehensive Bibliometric Analysis Based on Scopus (1983-2024). Geopolitical, Social Security and Freedom Journal, 7(1), 20-38. https://doi.org/10.2478/gssfj-2024-0002
[52] Skačkauskienė, I. (2022). Research on management theory: A development review and bibliometric analysis. Problems and Perspectives in Management, 20(2), 335-347. https://doi.org/10.21511/ppm.20(2).2022.28
[53] Sohrabi, C., Franchi, T., Mathew, G., Kerwan, A., Nicola, M., Griffin, M., Agha, M., & Agha, R. (2021). PRISMA 2020 statement: What's new and the importance of reporting guidelines. International Journal of Surgery (London, England), 88, Article 105918. https://doi.org/10.1016/j.ijsu.2021.105918
[54] None, S., Musadieq, M. A., Riza, M. F., & Hutahayan, B. (2024). Leveraging intellectual capital and knowledge management to drive innovation and organizational performance. International Journal of Engineering Business Management, 16. https://doi.org/10.1177/18479790241304563
[55] Szabó, T., & Fosztó, M. (2020). A Museum Management Issue: The Implications Of Becoming More Consumer Oriented By Following The Trends. Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, 17(1), 40-56. https://www.mnmk.ro/documents/2020_1/3-4-1-20.pdf
[56] Szmitka, S. (2019). Innovation as distinguishing feature in the model of functioning of modern manager. Journal of European Economy, 18(3), 362-77. https://doi.org/10.35774/jee2019.03.362
[57] Takva, Y., Takva , Ç., & İlerisoy, Z. Y. (2023). Sustainable Adaptive Reuse Strategy Evaluation for Cultural Heritage Buildings. International Journal of Built Environment and Sustainability, 10(2), 25–37. https://doi.org/10.11113/ijbes.v10.n2.1060
[58] Vărzaru, A. A., & Bocean, C. G. (2024). Digital Transformation and Innovation: The Influence of Digital Technologies on Turnover from Innovation Activities and Types of Innovation. Systems, 12(9), Article 359. https://doi.org/10.3390/systems12090359
[59] Wang, J., Liu, C., & Cai, Z. (2022). Digital literacy and subjective happiness of low-income groups: Evidence from rural China. Frontiers in psychology, 13, Article 1045187. https://doi.org/10.3389/fpsyg.2022.1045187
[60] Wang, Z., & Meng, J. (2023). Dialogues with cultural heritage via museum digitalisation: developing a model of visitors’ cognitive identity, technological agent, cultural symbolism, and public engagement. Museum Management and Curatorship, 39(6), 810–833. https://doi.org/10.1080/09647775.2023.2269164
[61] Wróblewski, Ł., Gaio, A., & Rosewall, E. (2019). Sustainable Cultural Management in the 21st Century. Sustainability, 11(17), Article 4665. https://doi.org/10.3390/su11174665
[62] Zhelev, Z., & Kostova, S. (2024). Investigating the Application of Digital Tools for Information Management in Financial Control: Evidence from Bulgaria. Journal of Risk and Financial Management, 17(4), Article 165. https://doi.org/10.3390/jrfm17040165
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Serhii Matiash, Inna Shevel, Vasyl Bilan, Rostyslav Hromadskyi, Tetiana Yalokha

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.