Communication Technologies as a Factor in the Development of the Social Sphere and the Profession of a Social Worker

Svitlana Cherneta; Oksana Kravchenko; Iryna Bychuk; Juliia Pidvalna; Olena Bielkina-Kovalchuk; Ivan Iskerskyy

doi:10.63931/ijchr.v7iSI1.2.511

Authors

Svitlana Cherneta Lesya Ukrainka Volyn National University, Lutsk, Ukraine. https://orcid.org/0000-0002-9939-7591
Oksana Kravchenko Pavlo Tychyna Uman State Pedagogical University, Uman, Ukraine. https://orcid.org/0000-0002-9732-6546
Iryna Bychuk Lesya Ukrainka Volyn National University, Lutsk, Ukraine. https://orcid.org/0000-0003-4838-3939
Juliia Pidvalna Pavlo Tyhyna Uman State Pedagogical University, Ukraine https://orcid.org/0000-0002-4972-4232
Olena Bielkina-Kovalchuk Lesya Ukrainka Volyn National University, Lutsk, Ukraine. https://orcid.org/0000-0001-7115-3889
Ivan Iskerskyy Ternopil Volodymyr Hnatiuk National Pedagogical University, Ternopil, Ukraine. https://orcid.org/0000-0003-1528-9225

DOI:

https://doi.org/10.63931/ijchr.v7iSI1.2.511

Keywords:

social and social and pedagogical communication, forms of social and pedagogical communication, technologies of social interaction with clients, social conflicts

Abstract

The digitalization of social work and socio-pedagogical communication is becoming a key factor in strengthening interaction between the state, organizations, and citizens. The article examines four models of social communication in the digital environment: paternalistic, corporatist, ethical, and socio-pedagogical. Their practical application is illustrated by GoFundMe (paternalistic), Sweden’s digital distance learning system (corporatist), Estonia’s electronic document submission system (ethical), and the All-Ukrainian School Online platform (socio-pedagogical). Digital technologies improve communication, expand access to services, integrate social groups, and build institutional trust. Each model has its strengths and limitations: the paternalistic model mobilizes resources quickly but depends on donors; the corporatist model enables large-scale coordination but requires costly infrastructure; the ethical model integrates services effectively yet depends on population digital literacy; the socio-pedagogical model adapts well in crises but demands constant improvement and equal access. The study highlights the importance of ethics, confidentiality, and data protection in digital social work. Reliable cybersecurity and ethical standards ensure trust and professional responsibility. Results confirm that digital platforms adapt models to user needs, optimize workflows, and provide personalized support, thus fostering effective tools, broader access, and improved interaction between government and citizens. The results show that digital technologies increase the effectiveness of communication, expand access to services, promote the integration of social groups, and build trust in institutions. Each model has its advantages and limitations. Particular attention is paid to the ethical aspects of digitalization, confidentiality, and data protection. Ensuring cybersecurity and compliance with professional standards promotes trust and accountability.

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