Heritage for the Future: Harnessing Stories of a State University Historical Sites for Achieving Promotion and Development
DOI:
https://doi.org/10.63931/ijchr.v7i1.124Keywords:
development, heritage, historical sites, promotion, storiesAbstract
This research delves into the descriptions and stories and the extent of the characteristics of the sites of Central Philippines State University-Main Campus, Philippines, addressing the defacing and vanishing structures within the school. There are 11 informants involved in the study through snowball sampling. Using a mixed method, this study presented qualitative data for the narratives of the descriptions and stories of sites through a researcher-made questionnaire and quantitative data for the extent of characteristics of the sites through an adapted questionnaire from the Tourism Guidebook for Local Government Units with the parameters as to uniqueness and appeal, educational/economic/historical/cultural value, accessibility, availability of basic utilities, and availability of onsite facilities, using the Likert Scale measurement criteria of 1-not evident, 2-slightly evident, 3-fairly evident, 4-quite evident, and 5-very evident. The findings revealed fourteen (14) well-known sites situated at the perimeter area of Central Philippines State University. The descriptions and stories of the historical sites vary according to their structure and the narration of the informants. As gleaned from the findings, the strength of the sites was in the educational, economic, historical, and cultural values, which were marked as quite evident. The uniqueness and appeal were quite evident. The accessibility of the historical sites and the availability of basic utilities were slightly evident. The onsite facilities are not evident. The historical sites, in general, possess fairly evident characteristics. Hence, there is a need to create a site development framework for their promotion and development.
References
[1] Alexandrakis, G., Manasakis, C. & Kampanis, N. (2019). Economic and societal impacts on cultural heritage sites, resulting from natural effects and climate change. Heritage, 2(1), 279-305; https://doi.org/10.3390/heritage2010019
[2] Hou, H. & Wu, H. (2020). A case study of facilities management for heritage building revitalisation. Facilities, 38(3), 201-217. https://doi.org/10.1108/F-02-2019-0020
[3] Mekonnen, H., Bires, Z. & Berhanu, K. (2022). Practices and challenges of cultural heritage conservation in historical and religious heritage sites: evidence from North Shoa Zone, Amhara Region, Ethiopia. Heritage Science 10, 172. https://doi.org/10.1186/s40494-022-00802-6
[4] Mindanao, R., Abarintos, R., Briones, R. Espiritu, JC, Vergara, PM & Apritado, JM. (2020). Factors influencing tourist attendance at historical attractions. Journal of Tourism and Hospitality Research, 17(1), 103-124. https://research.lpubatangas.edu.ph/wp-content/uploads/2020/06/JTHR-2020-006.pdf
[5] Republic Act No. 10086 (2009). An Act Strengthening Peoples' Nationalism through Philippine History by Changing the Nomenclature of the National Historical Institute into the National Historical Commission of the Philippines, Strengthening its Powers and Functions, and for Other Purposes. The LawPhil Project. https://lawphil.net/statutes/repacts/ra2010/ra_10086_2010.html
[6] Semwal, R. (2024). Enhancing Cultural Sensitivity and Safeguarding Heritage Sites. In D. Sharma, H. Abdullah, & P. Singh (Eds.), Sustainable Tourism, Part A (pp. 223–251). Emerald Publishing Limited. https://doi.org/10.1108/978-1-83797-979-020241013
[7] Solomon, E. N.-A., Adu-Debrah, L. K., & Braimah, S. M. (2022). Promoting Tourism Destinations Through Storytelling. In A. C. Campos & S. Almeida (Eds.), Global Perspectives on Strategic Storytelling in Destination Marketing (pp. 117–135). IGI Global Scientific Publishing. https://doi.org/10.4018/978-1-6684-3436-9.ch007
[8] Srinivas, H. (2015). Heritage and Conservation Strategies: Understanding the Justifications and Implications. Gdrc.org. https://www.gdrc.org/heritage/heritage-strategies.html
[9] Zerrudo, E. (2019). Cultural Heritage Mapping in the Era of Memoricide. University of Santo Tomas. https://www.ust.edu.ph/cultural-heritage-mapping-in-the-era-of-memoricide/
Downloads
Published
Versions
- 2025-06-16 (2)
- 2025-06-16 (1)
Issue
Section
License
Copyright (c) 2025 Mary Grace Noreen Leduna, Antonio C. Layumas III, Jose Gay D. Gallego

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.