Shaping Ukraine’s Cultural Image Through Intercultural Dialogue in the Global Information Space

Antonina Ivashchuk

doi:10.63931/ijchr.v7iSI3.266

Authors

Antonina Ivashchuk State University “Kyiv Aviation Institute” https://orcid.org/0000-0003-0209-148X

DOI:

https://doi.org/10.63931/ijchr.v7iSI3.266

Keywords:

contemporary art, culture of resistance, historical memory, intercultural dialogue, media, Ukraine

Abstract

The aim of this study is to analyze the role of intercultural dialogue in the global information space in shaping Ukraine's cultural image. Because qualitative research is most suited for examining intricate and context-dependent processes, like the development of a state's cultural image, this study uses a qualitative design. We were able to pinpoint the key meanings created by different actors, ranging from the media to the planners of cultural events, and define the traits of intercultural discourse thanks to the qualitative approach. The results show that the main components of Ukraine's image are contemporary art (87.5% of mentions), historical memory (77.5%), and traditional culture as a marker of identity (72.5%). They function in synthesis, which indicates the continuity of cultural development from tradition to the present day. Historical traumas, such as the Holodomor and the war, play an important role in contemporary representation. The study also identified five key strategies: cultural relevance, culture of resistance, institutional diplomacy, emotional authenticity, and multimodality. The scientific contribution of the study was to combine approaches from cultural policy, memory studies, and public diplomacy, as well as to broaden the understanding of intercultural dialogue as a form of cultural resistance and the struggle for Ukraine's symbolic recognition at the international level. The conclusion emphasizes the importance of applying the results obtained in the strategic planning of cultural initiatives.

Author Biography

Antonina Ivashchuk, State University “Kyiv Aviation Institute”

PhD in Social Communications

Head of the Department of Advertising and Public Relations,

State University “Kyiv Aviation Institute”

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