An innovative Application of Integrating Transmedia Storytelling and Digital Technologies into Local Culture in China
DOI:
https://doi.org/10.63931/ijchr.v7iSI1.351Keywords:
globalization, heritage preservation, interactive strategies, international exchange, modern communicationsAbstract
The study explores the innovative use of technology to enhance the dissemination of local cultures in China. Through content analysis, comparative analysis, and case studies, the research examined transmedia storytelling practices integrated into cultural communication. Findings confirm that digital technologies significantly expand opportunities for promoting and preserving cultural heritage. The use of virtual and augmented reality (Tencent, Youku, Baidu, Nreal Glasses), multimedia platforms, interactive content, and social media (WeChat, Douyin, Xiaohongshu) has deepened the understanding of cultural values and traditions. Virtual museums (Tencent, Youku), gaming technologies (GuJian, Journey to the West Online), and transmedia storytelling created new interaction formats, heightened emotional engagement, and made cultural content more accessible globally. Social media platforms played a vital role in disseminating cultural narratives across generations, particularly among youth, who engaged actively with personalized digital tools. Interactive applications (Tencent Mini Programs, Alipay Mini Games) further contributed to contextual cultural learning. The results demonstrate a notable rise in cultural awareness and increased interest in regional traditions, reinforcing preservation and development within the modern digital environment. Importantly, digital transformation facilitates access to cultural heritage for audiences of diverse cultural and linguistic backgrounds, thereby strengthening international dialogue. The study recommends further integrating transmedia storytelling as an effective tool for safeguarding cultural heritage and broadening opportunities for intercultural communication. Overall, the research highlights how innovative technological applications support both local cultural continuity and global cultural exchange, ensuring that traditions remain vibrant and relevant in the digital era.
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